IQOS WORLD - Milano Design Week 2018

IQOS WORLD - Milano Design Week 2018
Philip Morris
Salone del Mobile 2018

Philip Morris International & Karim Rashid presented a site-specific installation at Milan Design Week, which came to life in the spaces of the Magna Pars Hotel. The immersive installation "Konverse" is a work dedicated by Karim Rashid to IQOS during the Salone Internazionale del Mobile in Milan 2018.

The internationally renowned designer created the work as an interpretation of the change that IQOS generates in the way we live relationships.

Karim Rashid
Studio Grassi Design